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Panini's FIFA World Cup sticker album has been a beloved tradition of the world's premier soccer tournament since 1970.
The premise is straightforward: gather stickers—now offered in both physical and digital formats—representing every player from every nation at the tournament and fill the album. The reward is a one-of-a-kind piece of World Cup memorabilia, along with the satisfaction that comes from completing a collection that millions attempt every four years.
The Panini World Cup sticker album is back for 2026, and with the tournament expanding to 48 teams for the first time ever, it is larger than it has ever been.
Here's everything you need to know about this edition of the album.
Panini World Cup Sticker Album 2026: What Is It and How Many Stickers Are There?
Panini officially unveiled its 2026 FIFA World Cup sticker album on April 28 at a special launch event held at Wembley Stadium in London, attended by former England internationals David James, John Barnes, Gary Cahill and Adam Lallana.
This edition is the most expansive in Panini's history, featuring a total of 980 stickers to collect, including 68 special edition stickers. The collection lets fans follow the biggest names in world soccer, from global legends like Lionel Messi and Cristiano Ronaldo to emerging talents such as Lamine Yamal.
Additionally, the album includes a special Coca-Cola collaboration, featuring a double-page spread that requires 12 exclusive stickers to complete—among them Yamal, Argentina's Lautaro Martínez, England captain Harry Kane and Germany's Joshua Kimmich—which will be hidden inside select Coca-Cola bottle labels from mid-May.
When Does the Panini World Cup 2026 Collection Go on Sale?
The 2026 FIFA World Cup sticker collection officially went on sale on Thursday, April 30.
A starter pack is available, which includes the 112-page album along with four packets of stickers, each containing seven stickers.
Beyond that, sticker packets will be sold individually at retail stores, while collectors can also purchase multipacks, tins and exclusive bundles online.
Panini will also launch a FIFA World Cup 2026 Sticker Box tour throughout May, visiting retailers around the world, distributing albums and packets, and hosting live swap events to help fans trade and complete their collections.
READ THE LATEST WORLD CUP NEWS, PREVIEWS & ANALYSIS HERE
Barnaby Lane is a highly experienced sports writer who has written for The Times, FourFourTwo Magazine, TalkSPORT, and Business Insider. Over the years, he's had the pleasure of interviewing some of the biggest names in world sport, including Usain Bolt, Rafael Nadal, Christian Pulisic, and more.