Lamine Yamal Makes History as Barcelona's Youngest Ever No. 10 Jersey Holder

Lamine Yamal's No. 10 jersey has allegedly set a new record as Barcelona's top-selling merchandise item within a 24-hour period in the club's entire history.

Following an exceptional campaign where Yamal contributed to the Catalans securing a domestic treble, the young star signed a fresh long-term agreement with Barcelona extending until 2031. This contract represented just the initial part of two significant revelations; the organization also announced that the Spanish player would inherit the prestigious No. 10 jersey.

The fresh kit went on sale in both the club's authorized retail outlets and through digital platforms. Within merely one day after the eagerly awaited reveal, countless supporters acquired the merchandise, establishing a new milestone for the Spanish powerhouse.

Among all the legendary players who have represented the Spanish club, Yamal's No. 10 jersey achieved the greatest single-day sales figures in the organization's history. Even Lionel Messi merchandise didn't disappear from inventory as rapidly as Yamal's jersey.

Based on reports from AS, the "scale of interest" for the fresh jersey is unparalleled, with certain outlets nearly depleted of stock already. Out of the 70,000 pieces Nike allegedly commissioned for global distribution, the preliminary revenue reaches approximately €10 million ($11.6 million).

Beyond the massive interest, the jersey's cost is also contributing to Nike and Barcelona generating substantial profits. The adult model is priced at €134.99 ($145), while a premium Champions League variant costs fans €184.99 ($220).

Yamal becomes just the seventh player in Barcelona's history to wear the legendary number. Additionally, at 18 years old, he represents the youngest recipient of this distinction; Ansu Fati previously held this record when he obtained the No. 10 jersey at age 19.

The talented Spain representative will now continue the legacy established by icons like Rivaldo, Ronaldinho and naturally, Messi. The three former bearers of this jersey each claimed at least one Ballon d'Or, a milestone Yamal aspires to achieve someday.

The youngster stands among the leading candidates to claim the coveted award following his remarkable 2024–25 season. Yamal contributed 18 goals and 21 assists across 55 matches in all tournaments, serving as a crucial factor in Barcelona's La Liga, Copa del Rey and Spanish Super Cup victories.