Liverpool Smashes Sales Records as Fans Rush to Grab 2025–26 Home and Away Jerseys

Liverpool revealed a groundbreaking beginning to their decade-long collaboration with Adidas, with sales exceeding the previous year's debut by over 700%, as stated by the club.

The team has moved both of more jerseys during the recent week in what was described as the most triumphant kit launch in Liverpool's history.

Liverpool revealed their 2025–26 home and away kits at the beginning of the month, displaying a classic red and white appearance for home matches. The away jersey basically reverses the design with white as the dominant color, while the badge appears on a shield for the away kit. The collaboration with adidas marks a comeback to the brand following previous agreements with companies like New Balance and Nike.

Liverpool stars including Virgil van Dijk, Mohamed Salah, Ceri Holland, Curtis Jones and others were joined by club icons Sir Kenny Dalglish, Ian Rush, John Barnes, Robbie Fowler and Jamie Carragher in the reveal video.

Regarding financial details, according to The Athletic, the Reds are expected to receive significantly more than the reported £60 million ($79.4 million) total, with complete amounts varying based on squad performance and overall sales. However, precise figures are allegedly confidential.

"It's extremely difficult to compare a kit agreement with Liverpool to a kit agreement with a rival. The manner we operate our merchandising operation is entirely different from most other clubs as we handle everything internally. Some clubs are content to outsource it.

Florian Wirtz was the leading seller for name and number customization during the past seven days. The second highest selling jersey is Diogo Jota with supporters paying tribute to their former player who died in July.

All proceeds from Jota's name and numbering are contributed to the LFC Foundation.