Manchester City Secures Historic 10-Year Sponsorship Mega-Deal Worth Record Sum
Manchester City have confirmed a fresh partnership agreement with PUMA extending through 2035, anticipated to deliver unprecedented financial returns.
The untouchable aura surrounding Pep Guardiola's fallen Premier League titleholders has been permanently shattered in recent times. Following their poorest spell under Guardiola's leadership, City managed to suffer elimination from the Club World Cup's round of 16 stage at the hands of Saudi side Al Hilal.
This downturn in performance has not affected a surge in financial success. City's fresh deal with PUMA will deliver annual payments of £100 million ($134.6 million), bringing combined revenue to £1 billion ($1.3 billion) across the decade-long partnership, according to The Guardian. This is believed to represent the most valuable kit partnership in Premier League records.
City's former deal with PUMA had allegedly been valued at £65 million ($87.5 million) and was scheduled to continue until 2029. Through renegotiating this partnership's conditions, City stand to gain an additional £100 million during just the upcoming four years.
The club's official platform declared: "Commercially, Manchester City and PUMA have established new club sales worldwide records." Ferran Soriano, Chief Executive Officer of City Football Group, praised: "Today's renewal and extension strengthens our partnership and guides it toward an even more promising future."
PUMA also serves as a partner for numerous other teams within the City Football Group network, including Melbourne City FC, Girona, Lommel, Mumbai City FC, Montevideo, Palermo, Bolivia and most recently Bahia and ESTAC.
City cannot afford to reject this additional income. In a frantic effort to restore their declining performance, Guardiola has implemented a rapid squad transformation. During this calendar year, City have invested over £300 million ($403 million) in transfers, acquiring players such as Omar Marmoush and Nico González in January before strengthening their roster additionally with Tijjani Reijnders, Rayan Aït-Nouri and Rayan Cherki.