Premier League's Most Lucrative Kit Sponsorship Deals Revealed and Ranked

In today's football landscape, Premier League teams must maximize every revenue opportunity available, and sponsorship agreements with kit manufacturers represent a crucial financial lifeline.

The world's leading sportswear companies compete fiercely to secure partnerships with England's most prestigious football clubs, with industry giants like Nike, Adidas and Puma investing heavily in these profitable collaborations in recent years.

English top-flight clubs are generating unprecedented income from their relationships with major athletic apparel brands, and Manchester City's latest agreement with Puma demonstrates just how financially rewarding these commercial alliances have become.

Below are the five most valuable Premier League kit sponsorship agreements of all time.

5. Tottenham Hotspur & Nike - £480 million ($643.6 million)

While Liverpool's fresh partnership with Adidas commands an impressive £60 million ($80.4 million) annually, that arrangement spans only five seasons. In contrast, Tottenham's agreement with Nike, which commenced in 2017 and received a 15-year extension in 2018, ranks as the fifth most valuable in Premier League history.

Valued at approximately £30 million ($40.2 million) per season, the contract will generate a total of £480 million ($643.6 million) if Spurs maintain their Nike partnership through its 2033 expiration.

This marks Tottenham's inaugural collaboration with Nike, having previously worked with Under Armour, Puma, Kappa and Adidas during the 21st century.

4. Arsenal & Adidas - £780 million ($1.04 billion)

Arsenal maintained an eight-year relationship with Adidas from 1986 to 1994 before reuniting with the German manufacturer in 2019 following several disappointing seasons with Puma. Since then, the Gunners have received exceptional kit designs while securing substantial financial rewards.

The North London club initially earned £60 million ($80.4 million) annually upon signing with the brand, but secured an enhanced extension in 2022 that increases payments to £75 million ($100 million) through 2030. Upon completion, Arsenal will have collected an remarkable £780 million ($1.04 billion).

3. Chelsea & Nike - £900 million ($1.2 billion)

Chelsea established their Nike partnership in 2017, coinciding with London rivals Tottenham's agreement. Having previously collaborated with just three manufacturers—Umbro, Le Coq Sportif and Adidas—the Blues secured a groundbreaking contract with Nike that dwarfed all previous kit arrangements.

Valued at £60 million ($80.4 million) annually over 15 years, Chelsea will accumulate £900 million ($1.2 billion) when the agreement concludes. The Blues have captured significant trophies while sporting the iconic swoosh, including the recent FIFA Club World Cup, making this a successful venture both competitively and commercially.

2. Manchester United & Adidas - £900 million ($1.2 billion)

Manchester United returned to Adidas in 2015, signing a remarkable £750 million ten-year agreement with the manufacturer. They subsequently enhanced this extraordinary sum in 2023, securing another decade-long extension beginning in 2025 worth a then-record £900 million.

United's previous £750 million ($1 billion) contract would rank fifth on this list, but since their £900 million ($1.2 billion) extension represents a continuation of their existing Adidas partnership, we're considering only their most recent agreement.

Despite current on-field challenges, the Red Devils remain among football's most valuable franchises, and Adidas remains committed to extending their collaboration indefinitely.

1. Manchester City & Puma - £1 billion ($1.34 billion)

Manchester City's recent contract renewal with the previously underestimated Puma has completely overshadowed existing Nike and Adidas agreements. The Citizens have secured terms worth £100 million ($134 million) annually for ten years, meaning their total earnings from this partnership will reach £1 billion ($1.34 billion) by 2035.

This represents the most valuable kit agreement in Premier League history and establishes a new standard for future negotiations, with Manchester City undoubtedly representing Puma's greatest achievement in football kit manufacturing.

Puma is now recognized as the third most prominent manufacturer in the marketplace, with AC Milan, Borussia Dortmund, Galatasaray, Marseille and Al Hilal among other notable clubs they've partnered with for the 2025–26 campaign.