Ranking Juventus' Most Iconic Home Kits: The Ultimate Top 10 That Defined Bianconeri History
Few visual identities in global football are as legendary as Juventus's distinctive black and white stripes.
Certainly, numerous other clubs sport the same colors—Newcastle United, Notts County, Santos, Beşiktaş, and, well, Threave Rovers—but when black and white stripes appear, the immediate association is with Juve: Italy's most triumphant club and dual European Cup winners.
While initially basic stripes, the jersey has transformed through the decades, showcasing different sponsors, collars, cuffs, accents, and modifications. Occasionally the stripes have been altered—or in exceptional instances, nearly eliminated completely—with varying outcomes. Some designs have been magnificent, others… less impressive.
Here, we're concentrating on the exceptional ones, ranking the 10 finest Juventus home jerseys in history.
10. Farewell Stripes (2019-20)
Juventus made a daring decision in 2019–20 by eliminating the stripes from their home jersey and instead choosing a split-color approach—half black, half white.
It (to put it mildly) divided opinions—just as the vibrant pink stripe down the center divided the shirt in half—but we adore it. Clean, striking, and distinctive.
The type of jersey that'll become a collector's treasure in future years—mark our words.
9. The Sky Sports Mystery (2004-05)
When a football jersey has a Sky Sports logo displayed across the center, honestly it should appear terrible. But somehow, it's outstanding.
What's even more puzzling about this shirt is that the logo features a bright yellow and blue, shades which shouldn't complement a classic black and white Juve jersey.
There's no rational explanation for why this shirt appears so appealing, perhaps it's simply so unconventional it's genius.
8. Black and White Throughout (2015-16)
So, you understand when people claim "sometimes less is more"? They're certainly not talking about stripes on a Juve jersey—the more abundant the better, as shown above.
It was also another outstanding year for Juve on the pitch, as they achieved a historic domestic treble, capturing both cups along with the league championship.
Missing the quarter-finals of the Champions League was the sole disappointment in an exceptional campaign.
7. '90s Throwback (1996-97)
You understand when something simply appears perfect? There's something special about a Kappa jersey, featuring a Sony sponsor and Del Piero's name on the back.
Coming off their Champions League victory over Ajax, the Old Lady created this masterpiece and proceeded to have an equally magnificent season.
Del Piero-led Juventus would continue to claim league success and came within 90 minutes of becoming the first team to retain the newly established Champions League, only to fall to Borussia Dortmund in the final.
6. A Fresh Beginning (2017–18)
The 2017–18 campaign was memorable for Juventus, as they captured the domestic treble—Serie A, Coppa Italia, and the Supercoppa Italiana—and accomplished it with remarkable flair.
They wore a clean yet stunning home jersey featuring the club's traditional black-and-white stripes and, for the first time, a stand-up collar that provided a hint of vintage elegance.
It was also the inaugural jersey to display Juve's new—and extremely controversial—modernized club emblem, and it seemed like an intentional effort from the club to introduce their badge into a new period with a timeless-looking design.
5. Nike's Bold Year (2005-06)
Recall when Nike went unconventional and began placing the Nike swoosh in the top corner of their jerseys and the team emblem in the middle?
The approach created some absolutely stunning jerseys, none better than this one.
It was crucial for Juve to have an excellent jersey for this season, because honestly, if you're going to have your championship stripped and face relegation for match manipulation, you should at least appear stylish while enduring it.
4. Pure Black and White (1974-75)
It requires an extraordinary club to have no sponsor, no manufacturer logo, no player name and no badge, yet remain immediately identifiable.
That's precisely what this jersey represents. Simply black and white stripes, a small gold star, and open neck with a large collar.
This jersey couldn't be more representative of '70s Italy.
3. Lotto's Masterpiece (2002-03)
Any genuine Juve supporter's heart will sink at the sight of this jersey.
The club came within a penalty shootout of Champions League triumph in 2003, with Juve and AC Milan missing an astounding five penalties out of the 10 attempted.
It was Juve who ended up on the losing side of the 3-2 result, though their disappointment was somewhat eased by their Serie A victory.
There's something perfect about an Italian club having their jerseys produced by Lotto.
2. European Cup Victory (1984-85)
Sometimes you simply observe a jersey and immediately envision only one player. This jersey couldn't represent Michel Platini more perfectly than it does.
The Frenchman was exceptional in this strip, earning multiple team and individual honors—including the European Cup and the Ballon d'Or.
It was an unusual season for the Old Lady as they finished a disappointing sixth in Serie A, though that was eclipsed by their international success—as they were crowned European champions for the first time in their existence.
1. The Ultimate (1998-99)
There aren't many seasons that go by without a Juventus captain raising trophies, although this is one of them.
Remarkable when you consider I Bianconeri featured the recently-crowned World Cup champion Zinedine Zidane in their squad.
Trophies aside (they're overvalued anyway, who needs winning when you can appear stylish), this is undoubtedly the finest Juventus jersey ever. Kappa logos running down the sleeves and Juve emblem on the arm.
Perfection.