Cashing In on the Camera: The Staggering Revenue Wrexham Earns from FX's Hit Documentary as Season Five Drops

The fifth installment of Welcome to Wrexham is set to debut on May 14, 2026, with two episodes dropping simultaneously.

The new season will chronicle Wrexham's men's first team through their inaugural campaign back in the EFL Championship since 1982 — the highest level the club has competed at in its 162-year existence — while the women's team pursues its first-ever Welsh league championship.

Welcome to Wrexham has proven to be a massive hit, not only due to the remarkable sporting journey it has documented, but also through its heartfelt storytelling and the devoted local community it has introduced to audiences worldwide. The docuseries has collected 10 Emmy Awards and two Critics' Choice Television Awards, helping the North Wales club cement itself as a globally recognized brand.

The Red Dragons cannot overlook the role finances have played in their ascent from non-league soccer to the second tier of English football, but just how much does Wrexham earn from the show? Sports Illustrated breaks it down.

How Much Money Wrexham Makes From Welcome to Wrexham

Wrexham does not receive any direct payment from the Welcome to Wrexham docuseries, but it reaps the rewards of the worldwide exposure that has helped secure major commercial agreements.

In the most recent financial results covering the 2024–25 season, during which the Red Dragons earned promotion to the EFL Championship, Wrexham reported a turnover of $45.05 million. Prior to the Hollywood takeover, the club's revenue stood at just $1.55 million as a non-league outfit.

Compared to other League One clubs during the same financial period, the average turnover was $16.91 million, though that figure was skewed by outliers such as Wrexham and Birmingham City, the latter of which posted an even higher turnover of $49.31 million. Club insiders suggest Wrexham's turnover for their first Championship season will come in around $65 million, a number expected to be confirmed when results are published next year.

The greatest advantage of Welcome to Wrexham lies in how appealing it has made the club to potential sponsors. Beyond the direct association with Rob McElhenney and Ryan Reynolds, the docuseries offers companies an additional powerful platform to promote their brands outside of conventional match coverage.

In the most recent financial results, sponsorship revenue climbed to $23.46 million, with even higher figures anticipated now that the club is competing a division above. By comparison, a typical League One club would generate around $2.7 million from sponsorship deals.

It is not just the financial value of these partnerships that has been transformative, but also the prestige of the companies involved, which have given Wrexham extraordinary global reach. United Airlines has featured as the front-of-shirt sponsor, with Meta Quest appearing on the back of the jersey. HP has sponsored the sleeves, while Betty Buzz became the training kit partner and Gatorade the official beverage partner. STōK Cold Brew Coffee holds the stadium naming rights. As Wrexham has progressed through the divisions, the club has been able to attract increasingly prominent companies and negotiate higher sponsorship fees.

Earlier this year, Chris Bagnall, founder of the Transmission marketing agency, disclosed that Welcome to Wrexham was the primary reason HP chose to partner with the club.

"At the time, HP was a client of ours and we were exploring ways to bring its SMB (small and medium business) story to life in a more compelling, human way," he told The Drum. "During a strategy session, the discussion shifted to Welcome to Wrexham. The football club was one of the world's most recognizable challenger brands at the time — the SMB of the soccer world, if you will.

"Suddenly, everything fell into place. Before long, we were on the phone to the club's advisors, setting up a meeting with Ryan Reynolds at Wrexham's next home fixture."

Welcome to Wrexham has also dramatically boosted the club's international profile, with millions now recognizing it as a global brand. While that impact is hard to measure precisely, the latest financial results revealed that 57.7% of the club's revenue originated from North America. Wrexham also completed a sold-out preseason tour of Australia and New Zealand the previous summer. A significant portion of that growth was reflected in the club's record $6.84 million in retail income.

Welcome to Wrexham Renewed for Three More Seasons

Even ahead of season five's release, Welcome to Wrexham had already been greenlit for three further seasons. That commitment serves as a strong endorsement of the project's staying power in North Wales and should give the Red Dragons additional leverage when negotiating sponsorship agreements this summer.

"It is such a statement of success and intent from the Walt Disney Company, and that has been really important to us, because it allows us to demonstrate ... streamers being what they are, they do not always release all of the data, so you never know exactly who is watching or how many people are watching," co-chairman Rob McElhenney told Collider Interviews.

"You can sense it anecdotally when you're out and about; I get more people approaching me about Wrexham all over the world than anything else I have ever been involved in, but you do not know precisely how many people are tuning in.

"When Walt Disney comes out and says, 'We want to commission three more seasons of the show,' that is a pretty strong signal that people are watching. That tells sponsors, revenue partners, and new fans to look at us and recognize it is not just these two guys claiming the club is a success — it is the full weight and force of the Disney machine backing that up."

How to Watch Welcome to Wrexham Season Five