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The U.S. men's national team is set to face Bosnia & Herzegovina in the World Cup round of 32 on Wednesday evening at Levi's Stadium in Santa Clara, Calif., a much-anticipated clash between a self-assured American squad and a tough, tenacious Bosnian side.
The Stars and Stripes secured their spot in the knockout round back on July 19, following back-to-back wins over Paraguay and Australia that clinched the top of Group D. The U.S. still had a group stage fixture remaining and had yet to learn their round of 32 opponent; even so, ticket prices for the Santa Clara showdown skyrocketed, climbing above $3,000—and in some instances as high as $4,500—on FIFA's platform as well as on secondary ticket marketplaces like StubHub and SeatGeek.
The USMNT's record-breaking performances in the opening two group stage games undoubtedly contributed to the subsequent $1,000 surge in prices, galvanizing a nation that had largely dismissed manager Mauricio Pochettino when he declared his ambitions of reaching the quarterfinals or even the semifinals this summer. The U.S. looked every bit the ideal tournament dark horse: the determination, the mentality, the composure, the goals. It earned the faith of American fans who had not yet fully embraced soccer's grandest event unfolding right in their own backyard. Of course, FIFA's new pricing structure has ensured that most matches demand fans spend thousands, particularly those seeking last-minute seats this deep into the competition.
USMNT supporters will be relieved to hear, however, that in the hours leading up to the team's kickoff against Bosnia, prices have dropped considerably. Don't be misled, though. They are far from affordable and will still be out of reach for the overwhelming majority of fans.
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Ticket Prices Plummet
The USMNT has not won a World Cup knockout stage match since the 2002 tournament held in South Korea and Japan, when they beat Mexico 2–0 in the round of 16. The Americans enter as favorites in the new round of 32 format, widely expected to overcome Bosnia, who finished third in a moderately competitive Group B.
Many supporters are desperate to witness the U.S. accomplish something it has been unable to do for the past 24 years, and the match is expected to be a sellout. For those still hunting for a ticket, FIFA's last-minute sales platform still has some available, though they are scarce. Only Category 1 and Category 2 seats remain, priced at roughly $1,200 to $1,500—about half of what they cost nearly two weeks ago.
On FIFA's official resale platform, availability is slightly greater but still limited and comes at a premium. Category 1 seats begin at $2,000. Category 2 and Category 3 tickets start at $1,675. Category 4 pricing falls roughly between $2,300 and $2,700.
Wheelchair & Easy Access Amenity seats are also still available for approximately $2,000.
SI answers is our AI answer engine trained on human-created content.
The reasons behind the price decline may be twofold. The previously inflated costs likely priced out too many enthusiastic fans, a trend that has played out across North America throughout the summer. The U.S.'s 3–2 defeat to Türkiye last Thursday may have also cooled enthusiasm. It was a lackluster display from a heavily-rotated lineup and may have revived lingering questions about the team's true potential.
The USMNT will be looking to bounce back on Wednesday night and prove their doubters wrong.