This year, more than any previous one, feels like a Ballon d'Or race that will be decided not just on the field but in the headlines.
With a strong pool of credible contenders rather than one overwhelmingly dominant choice, several of this year's nominees for soccer's most prestigious individual honor have begun actively campaigning for the award as though running for public office.
No one is pushing their case harder than Kylian Mbappé and Lamine Yamal. The former made his argument in a lengthy interview with France Football—the originator of the Ballon d'Or—in which he described his own performances in 2025–26 as "breathtaking" and urged voters to prioritize individual brilliance over trophy collection.
Meanwhile, Lamine—last year's runner-up—has firmly stated that he "deserves" the award, telling Movistar+ that he and Mbappé are the two best players on the planet and "anyone who watches the matches knows it."
Most bookmakers see very little separating Mbappé and Lamine, with both sitting among the frontrunners for the prize, which will be presented at a gala ceremony in London on Oct. 26.
But beyond the soundbites and public relations, whose argument actually holds more weight?
Goals and Assists

The Ballon d'Or—with the notable exceptions of Rodri and Luka Modrić—has been dominated by attackers over the past two decades, and when evaluating forwards, the most straightforward metric is goal involvements, even if it can be somewhat reductive.
Nobody outscored Mbappé in La Liga (25) or the Champions League (15) last season, and the Frenchman also led the scoring charts at the World Cup, with his 10 goals in North America bringing his tournament total to 22 and cementing his status as the competition's all-time top scorer.
In total, Mbappé wrapped up the 2025–26 season with a remarkable 58 goals for Real Madrid and France combined, along with 13 assists—an extraordinary tally of 71 goal involvements across 60 appearances.
Lamine Yamal, by comparison, netted 16 times in La Liga as Barcelona claimed the title, along with six in the Champions League and two in the Copa del Rey. While he "only" accumulated 25 goals for club and country, his creative output far surpasses Mbappé's, with the Barça and Spain star registering 20 assists in total and creating more chances than any other player across Europe's top five leagues.
Overall, the teenager racked up 45 goal involvements across 57 matches.
It's worth noting that neither player comes close to Harry Kane's remarkable tally of 81.
Stat | Kylian Mbappé | Lamine Yamal |
|---|---|---|
Goals | 58 | 25 |
Assists | 13 | 20 |
Total Goal Involvements | 71 | 45 |
Goal Involvements Per Game | 1.18 | 0.78 |
Winner: Kylian Mbappé
Trophy Haul

As much as it is an individual honor, you have to go all the way back to 2013 to find a winner (Cristiano Ronaldo) who hadn't also claimed some form of team silverware in the same year.
Mbappé will be hoping to become the first player since the Portuguese icon to claim the prize without having lifted any other trophies during the same calendar year.
Real Madrid came away empty-handed across all competitions in 2025–26 as Barcelona dominated La Liga, and Bayern Munich proved to be their downfall in Europe. The World Cup told a similar story for Mbappé, who could not prevent France's semifinal elimination at the hands of Spain.
It was a far more rewarding year for Yamal, who played a central role in Barça's La Liga triumph and was instrumental for Luis de la Fuente's Spain side at the World Cup.
Not that it will sway many additional votes, but the 19-year-old also claimed the Supercopa de España back in January, defeating Mbappé's Madrid in the final.
Winner: Lamine Yamal
Impact and Legacy

"You cannot award the Ballon d'Or to a player simply because he won the Champions League or the World Cup," José Mourinho said when asked for his take on this year's winner. "The Ballon d'Or should go to one of those players who, when they retire, will be missed forever."
It's a valid point. Team awards exist to recognize collective success and top scorer prizes celebrate the best finishers, but the Ballon d'Or should truly honor those more intangible and indefinable qualities that make soccer special.
When everything is considered, who made the greatest impression on the year? And who was the most captivating to watch?
Mbappé delivered relentlessly for Madrid throughout the campaign with his goals and is a striker virtually without equal in the modern game. His World Cup record has rewritten the history books, though debate will rage indefinitely over whether Real Madrid and France let him down, or whether his reluctance to track back let them down.
Yamal perhaps lacks that single defining big-game moment for voters to rally around, yet he was remarkably consistent throughout the year, earning La Liga's Player of the Season award for his artistry as much as his statistics. Had he arrived at the World Cup fully fit and contributed more than one goal across eight matches in North America—when the global spotlight was firmly on him—he would have been a near-certain Ballon d'Or winner.
There is a strong sense that the teenager still has even greater seasons ahead of him.
Winner: Lamine Yamal
ไทย
English
中國人